The overall purpose of this role is to lead the development and execution of the country marketing strategy for exams and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

Details

Reference number MYA-1735
Location Rangoon
Salary Pay band 4 (from USD 924 per month)
Duration Indefinite
Closing date Tuesday 18 December 2018

Role overview

ABOUT THE DEPARTMENT/TEAM
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

WHAT YOU WILL BE DOING AND WHY
The overall purpose of this role is to lead the development and execution of the country marketing strategy for exams and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

WHAT IS INTERESTING ABOUT IT
You will also be able to support the development and execution of country market strategies for exams, agreeing the delivery mechanisms, budgets and programmes with cluster/regional marketing and overseeing delivery to plan. You can take pride to ensure effective, integrated and joined up delivery of country marketing activity to maximise impact and share of voice in Singapore.

WHAT WE ARE LOOKING FOR
You should have a marketing diploma, preferably working in relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. It is essential to have 1-2 years of experience in a marketing role in areas of integrated marketing communications, branding, digital and PR. You should have experience in developing/creating social media content and social media platform management, and preparing forecast and monitoring budgets. Candidates are desirable to have hands on experience in SEO and SEM, a proven track record of developing annual integrated marketing plans based on data and market insights and hands on experience in delivering marketing campaigns.

How to apply

To apply, please visit https://tinyurl.com/MYA-1735e .